The Ink Tank Blog
What the end of Game Informer shows us about information (im)permanence
Since the World Wide Web began, bits of data, social media posts, and entire websites have been lost. Unlike physical media that are susceptible to fire, flood, and earthquake, digital media is susceptible to the fire sale of corporations, floods of users moving to other platforms, and the seismic shifts of server migration.
Our new website and what’s new about it
Welcome to the new Beutler Ink website! Our last update was in 2022, and the one before that was in 2020, so you could say we’re right on schedule. But we don’t make these changes for the sake of change; we make changes because we are always evolving.
Can you use ChatGPT to write Wikipedia articles?
We competed with ChatGPT to create a new Wikipedia article. The results showed that speed isn't everything.
7 Signs a Wikipedia Editing Service is Probably a Scam
Tips to help you navigate the hordes of scammers online who will gladly take your money and leave you in worse shape on Wikipedia than you began with.
Wiki Marketing Fails: 7 Brands Who Messed With Wikipedia and Lived to Regret It
The most infamous marketing fails on Wikipedia, foiled attempts to manipulate Wikipedia, and great examples of why you'll want an agency that understands Wikipedia's rules for brands.
The Social Media Landscape: 2023 Trends
Here’s a look at what we expect in the social media landscape this year.
We are an award-winning creative agency. But do industry awards even matter?
Beutler Ink won 2 MarCom Awards. Why do industry awards matter?
Here’s to 2022: The People, Places, and Pop Culture That Defined the Year
Elon. Iran. Webb. How much of 2022 do you remember? Take your memory for a jog with our illustrated class portrait of the past year!
Football vs. Football: World Cup Viewers vs. Super Bowl Viewers (2022 Update)
Which has more viewers, the Superbowl or the World Cup?
How Beutler Ink Won 4 Davey Awards in 2022
We see awards as an integral part of brand strategy for us and for our clients. See how we won 4 Davey Awards in 2022.
So, you've decided it's time for a Wikipedia article | Part III
We’ve talked about key policies and guidelines, and the types of sources which help you the most in showing the Wikipedia community your subject deserves a standalone article. Now, it's time to tackle the question of what your draft should look like.
So, you've decided it's time for a Wikipedia article | Part II
How do I know if my new article will meet Wikipedia's guidelines?
So, you've decided it's time for a Wikipedia article | Part 1
Let's see if we can untangle a bit of the bowl of spaghetti that is Wikipedia's policies regarding creating new articles for business reasons.
Wikipedia is important to your brand. So is knowing if the advice you're getting is good or bad.
Recently, we came across an article published by Entrepreneur titled "Need a Business Wiki? Here are 5 Ways to Get Your Brand on Wikipedia", and naturally we had to see what sort of advice it contained. To be frank, the advice in the article is not good.
What's in a Name? How to Successfully Name Your New Brand or Product
Naming is hard, and the stakes are high. Done well, a name will bolster brand equity and marketability. Done poorly, it may bring adverse consequences like legal ramifications, SEO conflict, and negative associations. The following is the process we use at Beutler Ink when it comes to product and brand naming.
What is Your Brand’s Verbal Identity, and Why Does it Matter?
Brand identity isn’t just a document—it’s a strategic plan for growth. Verbal identity is the counterpart to your visual identity (logo, etc). It’s a descriptive framework for communicating to both external and internal audiences your mission, your core values, and your value proposition.
The Rules of (Email) Etiquette
In a distributed team where a vast majority of our communication takes place over Gmail, our email game has to be on point.
How this brand strategy firm rebranded its own website
We’re a brand strategy agency who rebranded our own website. Take a look inside our process!
The Trouble with Cryptocurrency Articles on Wikipedia
Editing cryptocurrency articles on Wikipedia is tricky. We take a look at why that's the case and identify some sources to avoid for the best chance of success.
36 Days of Type
36 Days of Type is an annual open call for artists and designers to design a creative interpretation of each letter of the Latin alphabet (plus standard Arabic numbers) for each day of the challenge. We decided to enter, designing the letters for our agency nickname, “BINK”.