Why Wikipedia Should Treat Company Articles More Like Biographies
Wikipedia’s approach to company articles isn’t working. A few small rule tweaks could fix it.
Commons Courtesy: Reusing Creative Commons-licensed media is easier than you think
There's a common misconception among certain unnamed news outlets that if something is on Wikipedia, it must be completely and totally free for them to use however they want—especially images. We're going to show you the right way to do things.
Wikipedia's Blind Spots: Jimmy Wales on Content Gaps and the Outsider Dilemma
In a new interview, Wikipedia founder Jimmy Wales offers insights into Wikipedia's corporate content gaps and how volunteer editors should respond to complaints from the people they write about.
Setting the Standard: How Beutler Ink Champions Ethical Wikipedia Consulting
It is our pleasure to announce that, for the first time, we have published an ethics statement that outlines our commitment to both our clients and Wikipedia.
Beutler Ink reflects on WikiConference North America 2024
Beutler Ink brought its largest delegation ever to WikiConference 2024 to develop an even greater appreciation for the community that keeps Wikipedia alive.
Can you use ChatGPT to write Wikipedia articles?
We competed with ChatGPT to create a new Wikipedia article. The results showed that speed isn't everything.
7 Signs a Wikipedia Editing Service is Probably a Scam
Tips to help you navigate the hordes of scammers online who will gladly take your money and leave you in worse shape on Wikipedia than you began with.
Wiki Marketing Fails: 7 Brands Who Messed With Wikipedia and Lived to Regret It
The most infamous marketing fails on Wikipedia, foiled attempts to manipulate Wikipedia, and great examples of why you'll want an agency that understands Wikipedia's rules for brands.
So, you've decided it's time for a Wikipedia article | Part III
We’ve talked about key policies and guidelines, and the types of sources which help you the most in showing the Wikipedia community your subject deserves a standalone article. Now, it's time to tackle the question of what your draft should look like.
So, you've decided it's time for a Wikipedia article | Part II
How do I know if my new article will meet Wikipedia's guidelines?
So, you've decided it's time for a Wikipedia article | Part 1
Let's see if we can untangle a bit of the bowl of spaghetti that is Wikipedia's policies regarding creating new articles for business reasons.
Wikipedia is important to your brand. So is knowing if the advice you're getting is good or bad.
Recently, we came across an article published by Entrepreneur titled "Need a Business Wiki? Here are 5 Ways to Get Your Brand on Wikipedia", and naturally we had to see what sort of advice it contained. To be frank, the advice in the article is not good.
The Trouble with Cryptocurrency Articles on Wikipedia
Editing cryptocurrency articles on Wikipedia is tricky. We take a look at why that's the case and identify some sources to avoid for the best chance of success.
What Brands Can Learn from The North Face Wikipedia Backlash
A marketing stunt turned PR fiasco holds lessons for other brands that see value in Wikipedia's reach, but want to avoid the whole thing blowing up the wrong way.
How Wikipedia Decides
Everyone you know visits Wikipedia every day, but almost nobody who reads it knows how Wikipedia's articles get to be the way they are in the first place.
For Immediate Release: "Wikipedia and the Communications Professional: A Primer"
Our new ebook, which aims to provide a concise but actionable starting point for those working in PR, marketing and related communications fields who have corrections or suggestions to offer Wikipedia.
Wikipedia Opens Up with First Transparency Report
The Wikimedia Foundation has issued its First Annual Transparency Report.
Wikimania 2014: The Past, Present and Future of "Paid Editing"
Today on The Wikipedian, my blog about exactly what it sounds like, I've got a long post up about a presentation I took part in at last weekend's Wikimania conference in London.
Wikipedia and Public Relations: A Possible First Step in Repairing a Troubled Relationship
For the first time, 11 of the top public relations and marketing companies have come together to release a joint statement expressing support for Wikipedia's goals.
How the PR Industry Views Wikipedia: A Conversation at WikiConference USA
Late last week I attended WikiConference USA in New York City, the first conference specifically for Wikipedians from the United States.