YouTube Blog Illustrations
In the summer of 2020, YouTube decided to relaunch their official blog on a new platform accompanied by a fresh redesign. Their team reached out to Beutler Ink to create 15 unique illustrations that would serve as hero images for a variety of editorial topics featured on the blog.
While YouTube features compelling content for all ages, the site is especially popular with Generation Z, the demographic cohort succeeding Millennials. We thus needed to create fun and engaging imagery that would resonate with this diverse audience while still aligning with YouTube design guidelines. Each illustration also needed to effectively convey the subject matter ("Work Diaries," "Culture and Trends," etc.).
Execution
We created several style options for the YouTube team and they ultimately selected three distinct styles that complement each other but also reflect the incredibly diverse and unique perspectives of their audience. With such a wide direction we were able to produce visually distinct images that reflected YouTube iconography and playfully conveyed key ideas.
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