The Ink Tank Blog
Here's to 2021: An Illustrated Look Back at the People and Events That Shaped the Year
We illustrated the people and events that shaped 2021. How many can you recognize?
A Beautifully Illustrated Calendar for 2022
We asked three incredible AAPI creators from diverse backgrounds to illustrate the year to come from their own unique perspectives.
The DOs & DON'Ts of Online Reputation Management
The best way to demonstrate a positive reputation is to earn one, and the best way to do that is to be honest and transparent with your customers and employees. So without further ado, here are our DOs and DON'Ts for online reputation management.
Social Monitoring vs. Social Listening: What's the Difference?
Though often used interchangeably, monitoring and listening reflect two different approaches to tracking your brand's digital presence.
Here's to 2021 to Come
Instead of looking back, this year we decided to look ahead. And after really digging into forecasts for 2021, we found no shortage of reasons to be hopeful.
A New Year, a New Calendar
Since 2020 has been such a slog for all of us, we wanted to launch the new year with something fresh and stylish. Rather than using familiar Hallmark-style imagery for our 2021 calendar, we tried to use depictions that were at once more personal, more diverse, and more specific to time & place.
What’s Going to Happen Across the Social Media Landscape in 2021?
With 2021 looming, our strategists put their heads together to come up with a forecast about what’s going to happen on social media in the new year.
Celebrating A Century of Women’s Rights & The Fight For Progress
We asked our team to share their thoughts on gender equality and here’s what they had to say!
Avoid These 5 Common Reputation Management Blind Spots
If your digital monitoring doesn't include these platforms, then you may be missing red-flag mentions that could be damaging to your brand
Perspectives on Pride in the Workplace
After a busy #PrideMonth spent supporting our clients’ initiatives, we turn the mic to our own Wikipedia Strategist, KJ Young, to discuss what Pride means for her in the workplace.
What Being a Worldcom Partner Means to Beutler Ink
Discover how our partnership with Worldcom has helped us build global partnerships, create knowledge-sharing opportunities, gain executive insight
Statement from Beutler Ink on Black Lives Matter
Today we find ourselves compelled to say, without any further embellishment: black lives matter.
Plan B for Postponed Events
Here are some marketing alternatives that provide the same benefits as events.
Be Our Guest (Again)
How hotels can nail their social media messaging when it's time to reopen.
Instagram Stories Best Practices
Stories is a great place for brands to cultivate authentic connections with their consumers and build community.
Celebrating 7 Years of Awesome
It’s our 7th birthday and what better way to celebrate than catching up with our very own Bill Beutler, CEO of Beutler Ink.
The Beutler Ink Guide To Selling Remotely
Tips for maximizing your sales team success from home.
Here’s to 2019
For our 2019 edition, we were thrilled to once again partner with theSkimm. We collaborated closely with their team on the graphic's depiction list and editorial direction and then handed design duties over to the talented Michele Rosenthal
What Brands Can Learn from The North Face Wikipedia Backlash
A marketing stunt turned PR fiasco holds lessons for other brands that see value in Wikipedia's reach, but want to avoid the whole thing blowing up the wrong way.