What's in a Name? How to Successfully Name Your New Brand or Product
Naming is hard, and the stakes are high. Done well, a name will bolster brand equity and marketability. Done poorly, it may bring adverse consequences like legal ramifications, SEO conflict, and negative associations. The following is the process we use at Beutler Ink when it comes to product and brand naming.
What is Your Brand’s Verbal Identity, and Why Does it Matter?
Brand identity isn’t just a document—it’s a strategic plan for growth. Verbal identity is the counterpart to your visual identity (logo, etc). It’s a descriptive framework for communicating to both external and internal audiences your mission, your core values, and your value proposition.
How this brand strategy firm rebranded its own website
We’re a brand strategy agency who rebranded our own website. Take a look inside our process!