National Geographic
Dr Pol Animation
For regular watchers of Nat Geo Wild’s show The Incredible Dr. Pol, a day in the life of this veterinarian probably comes as no surprise. In this 20-second short, we take you through 24 hours in the busy life of Dr. Jan Pol by the numbers.
A modern animation with lots of quick cuts was the perfect medium to show off this veterinarian’s fast-paced life and was a fun way to wrap up the season and prep viewers for the finale. The video, posted to the show’s Facebook page, added beautiful illustrated diversity to a mostly photo-based feed.
Social Media Content
National Geographic Channel commissioned us to create a variety of social media friendly infographics to promote the premiere of several shows and specials, including Life Below Zero, Doomsday Preppers, Doomsday Castle, Killing Kennedy, and Killing Jesus.
In anticipation of the premiere of Killing Jesus— adapted from the best-selling novel of the same name—we developed graphics to target Nat Geo’s core audience interested in learning more about the history of that time period, part of a promotional strategy that led to a channel record 3.7 million viewers and the highest Facebook engagement rate of any content for the special.
Goals
Generate subject matter interest and awareness
Tactics
Through extensive research, we looked at clothing, occupations, religion, geography, and daily life at the time of Jesus of Nazareth to create fascinating glimpses into a storied historical period. We used a unique style to match the picturesque painting qualities of the show, in which we digitally painted by applying a blend of gauche-inspired brushes to photography. Certain elements were hand-painted and digitized to create a unique photoshop brush set, which was then used as a unifying element across all graphics.
