Full-service Wikipedia refresh: How we helped Archer-Daniels-Midland (ADM) from audit to update
Challenge
Multinational food processing and commodities trading company ADM reached out to Beutler Ink to give the Wikipedia article a refresh. The page needed to be renamed following a rebrand, a logo update, and the removal of inaccurate and outdated information.
Solution
Beutler Ink assessed ADM’s requests and completed an audit of the current entry to determine what other improvements from a Wikipedia perspective were possible. Beutler Ink helped ADM improve the accuracy and integrity of the Wikipedia page by bringing content up-to-date using reliable sources.
51 sources
Number of cited sources increased from 44 to 51
Our Process
ADM approached Beutler Ink to help correct outdated information and brand presentation on its Wikipedia page. Beutler Ink laid out a plan for the rebranding effort, meanwhile creating new draft material adding historical context, updating the company’s listed products and services, and updating the page’s infobox with new facts. We guided ADM through the process of submitting these edit requests and engaging with the volunteer editing community, giving ADM the tools to continue submitting requests after our engagement ended.
Before & After
The first thing on ADM’s list of requests was to update the Products section for accuracy, specifically to remove erroneous mentions of cocoa and cocoa-related products. The screenshot shows how we tightened up this section up and fixed these errors.
